Kelis. 1/2 Black, 1/4th Puerto Rican, 1/4 Chinese. All Good Music.
I love her music! However, The entire Hip-Hop community has this twisted love/hate relationship with this chick. Right now I have her second CD, Wanderland, pumping on my Itunes. The one that wasn't released in the States, yet managed to go Platninum in Europe. While heavy on Neptunic production, it manages to stay fresh throughout, thanks to some cameos by The Clipse, No Doubt, and Roscoe P. Coldchain. I want to take the time today to delve into why her musical personality has so far been rejected by the mainstream hip-hop communty.
1999-Kaleidoscope
This album introduced the world to Kelis. Her lead single had everyone screaming "I HATE YOU SO MUCH RIGHT NOW!" (the hook from the song "Caught out There"). With her wild multi-colored hair and flashy style, Kelis distanced herself from the Pop N B clones that were saturating the market. Her music, thanks to Pharrell and Chad of the Neptunes, has a signature shizchophrenic sounds that makes you indeed feel as if you are in a musical kaleidoscope.She had some good sings besides caught out there (Mars, Suspended, Mafia, Get Along With You, Roller Rink, In THe Morning, Wouldn't You Agree) but it was clear that an album completely produced by the not-then-all-mainstream Neptunes was too repetitive, as the album only pushed around 250K copies. It cemented Kelis as the standard-bearer for Alt-R &B, but unfortunatlely the lack of success from this album pushed her career away from mainline stardom.
2001-Wanderland (Europe Only)
As Kelis was unsuccessful in gaining wide appeal for her type of music in the States, her record company decided to release her second album, Wanderland, in the European market only. The title was appropriate, as her rock-jazz-r&b fusion style had yet to grasp on to any particular audience. Europe has long been known to appreciate the finer things in life, and the music of Kelis was no exception. Finally, she found her niche, as her album went platinum. Even though it was produced in full by the Neptunes, it showed maturity in Kelis, one that comes with more advanced songwriting and better musical arrangements.
She also branched out into different styles (See the No-Doubt "Perfect Day" collabo ,or the Chinese-twinged "Scared Money"
as an example.)Other good tunes are "Shooting Stars," "Junkie" or "Little Suzie". Interestingly enough, the best song on the album, "Flashback" was recycled for Kelis second stateside album...which brings us to
2003-Tasty
Also known as the "Milkshake" album, the esplosive (literally) third track of of this album was suspiciously the only single released for the album, but it didn't matter, because this WAS the party song of 2003 and 2004, no more has to be said :). Actually, this was a very well rounded album, which only half was produced by the Neptunes. Raphael Saddiq, Andre 3000, Da Rockwilder, and even Kelis herself contributed to production, which broke up some of the monotony that many complained was stating to become her signature sound. "Glow", "Attention", 'Sugar Honey Iced Tea", and "Protect My Heart", are all standouts on the album, but curiously, "Flashback" from the Wanderland album was also included on this project. Personally, I don't mind the double cut, but perhaps the powers upstairs didn't think that her album would be a success, and that diehard Kelis fans wouldn't notice. Even with the success of "Milkshake", the album barely went Gold (500K sold), and it would be another 3 years until we would hear from Ms. Rogers again.
2006- Kelis Was Here
A new husband+ a new label+ new production= better recognition? Kelis, now the wife of one of New York's finest MC's (NaS), finally cut ties with her old label and the production of the Neptunes. Her new single, "Bossy" has been simmering on the radio for some time now, and it's one of those songs that definitely grow on you. "80's Joint" is her follow up single (Think The System a la the "Don't Disturb This Groove" era). Everything sounds tight, but will Kelis be able to capitalize on the over-saturatization of the current R& B market? I think she can. There are too many Beyonce-Janet-Mariah-Rhianna-Christina Milian types out there who just want to "sing" (Only Mariah and Beyonce can) and dance/hump on cars. Kelis has a bold, brazen streak and a history of going against the grain. She's like that girl in high school who would come to school everyday in the thrift store clothes listening to Jimi Hendrix. And in a world where everyone is so obsessed with grills, rims, and dom p, that's like a breath of fresh air. Hip-Hop limits itself when it doesn't allow EVERYONE to participate in the growth of the music. So, maybe it'll just be me, but I'll definitely trek down to the record store to get this CD at full price.
Until Later
QoS